Digipak Analysis (indie)- Arctic Monkeys- Whatever people say I am, that's what im not

Front Cover.

The front cover is very simple and plain in analytical terms. The image is of Chris McClure, a friend of the band and frontman of 'violet may'. It shows him looking drunk, sweaty and smoking a cigarette. This is representative of indie audiences as they are stereotyped to be heavily influenced by smoking and drugs. It's in black and white and the image of the man is centralised whereas the bands name is in the top left hand corner . The bands brand stands out because it's in a white box which contrasts with the background. The bad name is in the top left hand corner, the natural place our eye is initially drawn to.





Back Cover

The song titles are structured to go with the shape of the mans head which adds visual structure to the layout. The main central picture is again of Chris McClure. He represents the album and the genre of indie music as he seems really intoxicated or drugged up, which relates to indie audiences. The small print is located across the bottom of the digipak along with the barcode situated in the bottom left. The bands label 'Domino' is made bigger than the small print. The label is not well known so it shows it is either underground or niche. It also reflects indies, because they tend to pride themselves on not being mainstream and try to go into underground as much as possible.



Inlay

Again, the label has been used but this time in the top left hand corner, which is where our eye initially gets drawn to, naturally. These are all acknowledgements to people who had anything to do with the album, such as band managers, producers, recorders, families and supporters. It also contains information of where the album was recorded and who designed the cover.











CD

This is the CD thats found inside the album . It has the bands record label along the edges and small print of the labels address and other information. The CD is supposed to look like an ashtray judging by the amount of crushed cigarettes. It links to the front an back cover because Chris McClure is holding a cigarette. Cigarettes represent the bands audiences throughout the albumwork and almost seems as if the band are glorifying cigarettes.