Magazine advert analysis- NME

The magazine 'NME' is clearly the first thing the audience are drawn to because it's in bright red, bold writing and is situate in the top left hand corner which is where our eye is naturally instinctively drawn too.
The magazine has cutouts from artists which are collaged together in an unorderly fashion.

The photos are in a sepia tone which related to the fact that this particular edition of 'NME' is about the classics of indie and rock. The  'britishness' of the magazine illustrates the fans are most likely all to be British. Indie audiences are stereotypical in that they prefer to break away from the normal trends and music tastes and the advert supports audience expectation by producing it in an unconventional layout and informally structured way.